Jacksonville creator Eric Dunn is using his online reach to draw attention to local events and programming through his role as community engagement specialist for Jax Parks.

Dunn is featured in the second episode of News4JAX’s Voices of the 904, where he discusses how a viral six-second Vine in 2013 helped him build an audience of millions. He now applies his content-creation experience to help connect residents with activities happening around Jacksonville.

For Dunn, posting about Jax Parks programming is also an effort to challenge the perception that Jacksonville lacks things to do. He said more local creators sharing city events can help residents see what is available.

Known online both for his Jacksonville-focused content and as an outspoken Jaguars fan, Dunn said he hopes people will look beyond older impressions of the city and pay attention to the Jacksonville developing around them.