Northwest Florida Beaches International Airport has renewed and expanded its advertising partnership with Clear Channel Outdoor as the Panama City-area airport moves ahead with a terminal expansion and modernization project.
Clear Channel Outdoor said the agreement includes an initial three-year term, with an opportunity to renew. The company plans to invest in updated advertising infrastructure, including new digital media, experiential activations and refreshed displays.
The centerpiece will be a network of double-sided digital flags placed throughout the concourse, according to the company. The program is intended to give advertisers more flexibility while adding a contemporary digital presence in the terminal.
The airport, also known as ECP, served a record 1.9 million passengers in 2025, a 3.1% increase from the prior year. It offers nonstop and seasonal service on American, Delta, Southwest and United to markets including Atlanta, Nashville, Dallas, Denver, Houston, New York, Chicago and Baltimore.
ECP Executive Director Parker W. McClellan Jr. said the advertising investment will accompany the airport's work to enhance the traveler experience during the expansion. Construction is progressing toward a planned 2029 completion for the terminal project.
