A limited-time Hallmark Holiday Pop-Up is scheduled to open at Disney Springs on Oct. 7, offering an early start to Christmas shopping without admission to a Walt Disney World theme park.
Disney Parks Blog said the shop will feature merchandise inspired by Holiday Ever After: A Disney World Wish Come True, a Hallmark Channel Christmas movie filmed at Walt Disney World and set to premiere in November. The assortment is also expected to include Disney and Hallmark holiday greeting cards, gifts, ornaments and more.
Disney’s Holiday Ever After collection, due in October, includes two Spirit Jerseys, family pajamas, Loungefly accessories, Vera Bradley bags, Corkcicle drinkware, cards, home goods and ornaments, according to the collection announcement.
The pop-up will occupy the former Francesca’s storefront at Disney Springs. Disney Springs does not charge admission, and parking is free, making the shop accessible to visitors who are not visiting a theme park that day.
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Disney has described the location as limited-time but has not announced a closing date. The opening arrives during Disney Springs’ fall season, ahead of the movie’s November debut.
