Walt Disney World VIP Tour guests now have a brand-new piece of exclusive merchandise to take home: a limited ear hat available only to those who book the premium experience.

The hat retails for $40 and features a black base with gold trim. The Mickey ears are crafted from red, green, and blue plaid fabric, and an antique-style gold "Disney VIP Tours" emblem decorates the front.

For those unfamiliar with the program, a Walt Disney World VIP Tour pairs guests with a private guide for a personalized day at the parks. Perks include custom scheduling, concierge booking, reserved fireworks and parade viewing spots, and Lightning Lane access. Tours are priced between $450 and $950 per hour, require a minimum of seven hours, and accommodate up to 10 guests.

The ear hat joins a lineup of exclusive VIP Tour merchandise that guests can shop after their experience wraps up — a tangible keepsake from what is already one of the most premium ways to experience the resort.

This story was first reported by WDW News Today.