Next time you reach for a condiment at Walt Disney World or grab a snack aboard a Disney cruise ship, there's a good chance it'll carry a familiar grocery-store label. The Walt Disney Company and Kraft Heinz have announced a long-term partnership that places ten Kraft Heinz brands — including HEINZ, Philadelphia Cream Cheese, and Kraft Mac & Cheese — throughout Disney's North American parks, resorts, and cruise line sailings.
The agreement goes beyond simply stocking shelves. Disney says the collaboration will introduce new menu items and dining experiences inspired by Disney stories and characters. Hundreds of dining locations across Walt Disney World, Disneyland Resort, and Disney Cruise Line ships will also receive new HEINZ condiment stations and custom-designed serving equipment.
The partnership extends into marketing as well, with joint campaigns, digital content, and promotions planned across Disney's television, streaming, and media platforms. Both companies have noted that families have long enjoyed Kraft Heinz products at home while watching Disney films, framing the deal as a natural extension of that connection.
Disney fans will get an early preview of what's ahead at D23: The Ultimate Disney Fan Event in Anaheim this August, where HEINZ plans to showcase new sauces from its Sauce Vault as part of the collaboration's official launch. Additional offerings are expected to roll out throughout the year, with Disney promising more details as the partnership expands.
This announcement was first reported by WDWInfo.com.
