Flounder fans visiting Magic Kingdom now have a colorful new way to carry their essentials. A Loungefly crossbody bag shaped like everyone's favorite blue-and-yellow fish sidekick from The Little Mermaid has arrived at Walt Disney World, priced at $100.

The Flounder Loungefly crossbody bag is designed to look remarkably like the character himself — embroidered eyes, eyebrows, a smiling mouth, and a tongue bring his expressive face to life on the bag's front. Raised cheeks and a large protruding snout add a satisfying three-dimensional quality to the design.

Iridescent fins extend from the top, rear, and lower sides of the bag, shifting between blue and green depending on the light — a lovely nod to the undersea world Flounder calls home. A zipper runs the length of his dorsal fin along the top, finished off with a charm shaped like a cluster of iridescent bubbles. An adjustable blue crossbody strap completes the look.

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The bag was first spotted at Uptown Jewelers on Main Street, U.S.A., inside Magic Kingdom. This story was first reported by WDW News Today.