The Walt Disney Company and The Kraft Heinz Company have announced a long-term, multi-year partnership that will place Kraft Heinz products across Disneyland Resort, Walt Disney World, and Disney Cruise Line sailings throughout North America. The deal covers ten Kraft Heinz brands, with household names like HEINZ ketchup, Philadelphia cream cheese, and Kraft Mac & Cheese among those confirmed. Rollout begins this summer.
Kraft Heinz will serve as the exclusive provider of select condiments, macaroni and cheese, and cream cheese at Disney's North American parks, resorts, and cruise ships. That exclusivity means guests can expect these products to be genuinely embedded in Disney dining operations — not just occasional appearances — across hundreds of dining locations from Main Street, U.S.A. to the high seas.
The partnership extends well beyond supply logistics. Kraft Heinz gains access to Disney character and story licensing across its ten participating brands, enabling co-created marketing campaigns and digital content on Disney media platforms and streaming services. For families who have long had both brands present in their lives, the collaboration is designed to make that overlap feel intentional and meaningful.
Before the park rollouts begin, the Heinz Sauce Vault will make its public debut at D23: The Ultimate Disney Fan Event, running August 14 through 16 in Anaheim. Attendees will get an early preview of specialty sauces and new flavor concepts, giving the partnership its first public activation in front of a devoted Disney audience.
Kraft Heinz shares rose 1.3 percent following the announcement, reflecting investor confidence in the deal's reach. This story was originally reported by Inside the Magic.
