Walt Disney World, Disneyland, and Disney Cruise Line are about to get a condiment upgrade. The Walt Disney Company and the Kraft Heinz Company have announced a long-term, multi-year strategic alliance that spans food service, media, events, and more — making it one of the most expansive corporate partnerships Disney has pursued in recent memory.
Ten Kraft Heinz brands — including HEINZ, Philadelphia, and Kraft Mac & Cheese — will make their way into hundreds of dining locations across Disney's North American parks, resorts, and cruise sailings. Guests can expect new menu items, custom HEINZ condiment stations, and specially designed equipment installed throughout the parks, touching everything from Main Street USA to Star Wars: Galaxy's Edge.
The alliance extends well beyond park menus. Integrated marketing campaigns, digital content, and brand collaborations are planned across Disney's studios and streaming platforms, with the Kraft Heinz presence expected to reach families at home as well as inside the parks. The deal officially launches this summer, with activations rolling out throughout the year.
Disney fans attending the 2026 D23 Expo at the Anaheim Convention Center on August 14–16 will get an early taste of the partnership. HEINZ will operate a Flavor Ferry experience on the show floor, offering samples of globally inspired sauces from its Sauce Vault, plus a limited-edition pin for the first 570 visitors each day.
For park regulars, the deal quietly reverses a cost-cutting move made around 2020 that swapped out Kraft-branded condiments for off-brand alternatives — a small but tangible change that returning guests may notice at dining locations going forward. Disney Tourist Blog provided the original reporting on this announcement.
