Walt Disney World, Disneyland, and Disney Cruise Line menus are about to look a lot more familiar. The Walt Disney Company and the Kraft Heinz Company have announced a multi-year partnership that will bring Kraft Heinz products to hundreds of dining locations across Disney's North American parks, resorts, and cruise sailings, with rollout beginning this summer.
Disney confirmed that 10 Kraft Heinz brands will be woven into the partnership, though only a handful have been named so far: HEINZ condiments, Philadelphia cream cheese, Kraft Mac & Cheese, Jet-Puffed Marshmallows, and JELL-O. Other well-known Kraft Heinz labels — including Oscar Mayer, Ore-Ida, Velveeta, and Kool-Aid — could also be in the mix. One of the more visible changes will be branded HEINZ condiment stations appearing at park restaurants, a setup already familiar to visitors of Six Flags locations.
Beyond menus, the companies say they plan to develop what they're calling storytelling-driven experiences and bespoke guest activations inspired by Disney's franchises, though specific details haven't been announced yet. The alliance also opens the door to integrated marketing and digital content across Disney's media platforms.
Fans will get an early taste of the collaboration at D23: The Ultimate Disney Fan Event, scheduled for August 14–16 in Anaheim, California, where HEINZ plans to showcase new sauces from its Sauce Vault. Additional activations and surprises are expected to roll out at Disney destinations throughout the year.
This story was originally reported by Mickey Visit.
