The Walt Disney Company and Kraft Heinz have announced a long-term strategic alliance that will bring familiar food brands into Disney parks, resorts, cruise ships, streaming platforms and fan events. The multi-year agreement spans Disney's North American entertainment and hospitality properties, weaving Kraft Heinz products into the everyday guest experience.
Ten Kraft Heinz brands — including HEINZ, Philadelphia cream cheese and Kraft Mac & Cheese — will be integrated across hundreds of locations at Walt Disney World Resort, Disneyland Resort and Disney Cruise Line sailings departing from North American ports. Guests can expect new menu items, branded dining experiences and product offerings as the rollout progresses through the year.
Among the more visible additions: new HEINZ condiment stations and customized equipment will appear throughout Disney parks. Kraft Heinz will also bring products from its "Sauce Vault" to D23: The Ultimate Disney Fan Event, set for Anaheim this August, giving fans an early look at what the collaboration has in store.
The deal goes beyond dining. Both companies said the partnership includes opportunities for integrated marketing, digital content and brand-led campaigns across Disney's media platforms, with future projects potentially drawing on Disney's franchise portfolio and fan communities.
This story was originally reported by Storyboard18.
