Walt Disney World and the Orlando Magic have extended their community sponsorship and jersey-branding agreement, keeping the Disney brand on the NBA team’s uniforms.
Disney has been a Magic “Champions of the Community” sponsor since 2010 and became the team’s jersey sponsor in 2017. The renewed agreement is intended to continue connecting the organizations globally while supporting their shared Central Florida community commitment, according to the Orlando Sentinel.
The organizations also unveiled a redesigned Walt Disney World Atrium inside Kia Center. The updated space includes new artwork and projection technology designed to change throughout Magic games and other events, with projections featuring imagery from Walt Disney World theme parks.
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Magic President of Business Operations Charlie Freeman called Walt Disney World a strong jersey and community partner during an event at Kia Center. Walt Disney World President Joe Schott said the relationship supports the hometown team while creating lasting memories for fans.
