The Luce St. Pete Beach has launched a year-round events calendar led by Sunset Social, a nightly courtyard gathering open to hotel guests, local residents and day visitors.

Each evening, the hotel serves a bespoke cocktail inspired by the colors of the sky before participants join a sunset toast overlooking the Gulf Coast. The Luce said the event is intended to create a shared experience for visitors and the surrounding community.

The program also includes weekend DJ-led Sunset Sessions, complimentary beach yoga classes, a daily Martinis & Fries happy hour at the on-site Sundrop restaurant, and The Golden Roll, a monthly live cigar-rolling event with local maker Findy Cigars.

The Luce reopened earlier this year following the transformation of the former Postcard Inn. Now part of Marriott’s Tribute Portfolio, the 200-room property has direct beach access and what it describes as St. Pete Beach’s largest swimming pool.