Visit Orlando is expanding its outreach in the United Kingdom and Ireland with a London pop-up aimed at families and travel industry events in London and Dublin.
Its free “Play Your Way to Orlando” mini-golf experience is scheduled for Westfield Stratford City in London from Oct. 23 through 25. The five-hole, Orlando-themed course is designed around experiences associated with the destination. Ocean Florida, with support from Magic Radio, will offer one family the chance to win an Orlando vacation.
Visit Orlando will follow the consumer event with Elevate Orlando Live sessions for travel advisors and industry partners. The London event is set for Emirates Stadium on Oct. 26, followed by a Dublin gathering at the Guinness Storehouse on Oct. 27.
According to Visit Orlando, the advisor events will include destination updates, product news and networking. The activity is part of its wider UK marketing push, which includes its Moments in Between and Unbelievably Real campaigns across television, video, digital, social and search advertising, as well as digital out-of-home placements in London, Manchester and Edinburgh.
Visit Orlando identified the UK as Orlando’s top overseas international market.
