Visit Orlando is launching an autumn promotional campaign in the United Kingdom and Ireland that pairs consumer advertising with a family-focused pop-up and travel trade gatherings.
The consumer event, called “Play Your Way to Orlando,” is scheduled for Oct. 23-25 at Westfield Stratford City in London. The free, Orlando-themed mini-golf experience is intended to encourage future family visits to the Central Florida destination.
Visit Orlando’s campaign also includes a national family holiday giveaway with Ocean Florida, according to Travel Weekly.
For travel advisors and industry partners, Visit Orlando will hold Elevate Orlando - Live events at Emirates Stadium in London on Oct. 26 and at the Guinness Storehouse in Dublin on Oct. 27. The gatherings are set to include destination updates, product news and networking.
“Through our integrated advertising, consumer and trade campaigns, we’re creating meaningful opportunities to connect with British travellers and travel advisors while showcasing the breadth of experiences that make Orlando a destination unlike any other,” Visit Orlando president and CEO Casandra Matej said.
