Visit Orlando is expanding its U.K. outreach with consumer events, a holiday giveaway and travel-industry programming aimed at Orlando’s largest overseas international market.
The campaign includes Play Your Way to Orlando, a free Orlando-themed mini golf experience scheduled for Westfield Stratford City in London from October 23 through 25.
After the consumer activation, Visit Orlando plans to hold Elevate Orlando Live events for travel advisors and industry partners in London and Dublin. The organization said the broader initiative combines consumer advertising, the London activation, a national holiday giveaway and dedicated travel trade events.
