Two names that have shared space on American dinner tables for generations are now officially sharing space in theme parks, too. The Kraft Heinz Company and The Walt Disney Company have announced a long-term strategic alliance that will bring ten Kraft Heinz brands — including HEINZ, Philadelphia, and Kraft Mac & Cheese — into dining locations across Walt Disney World Resort in Orlando, Disneyland Resort in Anaheim, and Disney Cruise Line sailings from North America.
The partnership covers hundreds of dining locations across both resorts and spans everything from new menu items to custom-designed HEINZ condiment stations throughout the parks. Guests can expect storytelling-driven food experiences inspired by Disney's franchise portfolio, meaning familiar favorites could show up in settings ranging from Main Street, U.S.A. to Star Wars: Galaxy's Edge.
The alliance extends well beyond park gates. It also includes integrated marketing campaigns, digital content, and brand collaborations across Disney's media and streaming platforms — essentially wherever families already engage with Disney content. The goal, both companies say, is to connect food moments at home with the experiences guests have at Disney destinations.
An early preview of the collaboration is set for D23: The Ultimate Disney Fan Event, running August 14–16 in Anaheim, where HEINZ plans to debut new sauces from its Sauce Vault. Broader activations across parks, resorts, and cruises are rolling out throughout the remainder of the year.
This story was first reported by Perishable News.
