The Jacksonville Fairgrounds has moved from its longtime downtown home to a new Westside campus at 13601 Normandy Blvd., next to the Jacksonville Equestrian Center.
The relocation follows more than 70 years at the fair’s former downtown site. That property has been purchased by Iguana Investments, the development company owned by Jaguars owner Shad Khan, according to News4JAX.
Fairgrounds officials and production partner PRI Productions unveiled the new site at an Oct. 27 event featuring Duval Hall, a 40,000-square-foot indoor meeting venue, and the 10,000-seat Jax Amphitheater presented by PRI Productions. PRI Productions CEO Randy Goodwin said the hall is designed for uses including trade shows, corporate meetings and community celebrations.
Jacksonville Fairgrounds President and CEO Bill Olson said the larger location gives the organization room to expand as downtown development made it increasingly difficult to host an event of the fair’s size there.
The 2026 Greater Jacksonville Agricultural Fair is scheduled for Nov. 5 through Nov. 15 at the new campus. Olson said the fair will bring 11 days of entertainment to the Jax Amphitheater.
