Hawaiian Bros Island Grill plans to enter Florida with 52 restaurants across Orlando, Tampa, Jacksonville and Gainesville over the next six years.
The fast-casual chain has signed a development agreement with Southern Rock Restaurants and Southern Rock Hawaii. The agreement calls for 24 restaurants across the four markets during its first three years, according to WFTV Channel 9 Orlando. The company has not said how many sites would be in each market, and no Florida addresses or opening dates have been announced.
Southern Rock CEO Max Piet will oversee the Florida development. Southern Rock operates nearly 200 McAlister's Deli and Dave's Hot Chicken restaurants across 13 states, according to the company's announcement.
Hawaiian Bros serves Hawaiian-style plate lunches centered on chicken or pork, with white rice and a choice of macaroni salad or vegetables. Dole soft serve is also on the menu. The company says its food is prepared without freezers, fryers or microwaves.
Launched in 2018, Hawaiian Bros said it has grown to more than 80 restaurants in 14 states. The Florida agreement would mark the brand's first locations in the state, with site selection and permitting details still to come.
