Disney's Bay Lake resort has a new identity. The property is now being called Disney's Lakeshore Lodge, and the change appears to be official — a trademark for the name was filed on August 11, 2026, and Disney's Parks Blog has already been updated to reflect it.

The rename was quiet rather than splashy, with no formal announcement drawing attention to the shift. Instead, observant Disney-watchers noticed the updated blog language and the trademark filing, which together leave little doubt that Lakeshore Lodge is the resort's going-forward name.

Bay Lake has long been one of Walt Disney World's most scenic settings, tucked alongside the natural lake just north of Magic Kingdom. How the new Lakeshore Lodge name will factor into the resort's broader identity — signage, reservations, marketing — remains to be seen as the rollout continues.

If you're planning a stay or looking to compare Walt Disney World resort options and tickets, it's worth keeping an eye on how the property's offerings may evolve alongside the rebrand.

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This story was first reported by WDW Magic.