Disney has named Adobe an Official AI Innovation Partner in a new multi-year alliance that includes Walt Disney World, Disneyland and Disney Cruise Line.
Announced at Adobe MAX in Miami Beach, the agreement gives Disney early access to Adobe AI, creative and media tools including Firefly, Firefly Foundry, Premiere and Photoshop. Adobe will also dedicate engineering and research staff to support Disney’s production pipeline.
For theme parks and cruises, the companies said the technology will be used for concept exploration as projects are developed. Walt Disney Imagineering Research & Development is already using Adobe Firefly Foundry, which enables companies to build custom generative AI models tailored to their own properties.
According to Adobe, Disney’s custom models are trained around details such as character attributes, environments and visual styles. Imagineering’s existing tools include a sketch-to-image model that turns hand-drawn concepts into rendered 2D concept art, along with an image model designed to create on-brand, franchise-accurate assets.
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Disney and Adobe said human artists remain central to the process. The alliance also extends to Disney’s film studio and ESPN, where Adobe will join the StudioLAB and ESPN Edge innovation efforts.
Adobe said it may share stories about its work with Walt Disney World, Disneyland and Disney Cruise Line through its marketing and industry events during the partnership.
